More Than an App: Empowering the WGR Conference

Some projects stand out as moments of immense pride. Our recent partnership with Women in Government Relations (WGR) for their 2025 Conference was one of them. As a sponsor for the event, Beekeeper Group saw an opportunity to do more than just put our logo on a banner. We wanted to actively enhance the attendee experience.

So, we offered to build them the official conference mobile app. The only catch? We had about two weeks to do it.

For many, a timeline like that would be a non-starter. However, at Beekeeper Group, we love a good deadline and we thrive under pressure. This project was a chance to watch our team and the Lobby Day app platform do what they do best. Projects like this are the ultimate test of a team’s agility and flexibility, and ours was up to the task.

We immediately got to work. First, our creative team facilitated branding of the app by gathering branding assets. On day one, our technology team had the backend of the app ready to add content. From there, they configured the platform to meet the specific needs of a dynamic, multi-track conference. We focused on three key areas:

• A Complex Schedule, Simplified: The app featured a detailed conference schedule with several concurrent tracks. Attendees could easily navigate the options and build a personalized agenda that fit their interests.
• Connecting with a Tap: It was crucial that the app allowed attendees to quickly learn about the talented conference speakers. The speaker bios feature made it easy for attendees to learn about the experts with the push of a button.
• Real-Time Communication: We didn’t just provide a push notification feature; we empowered the WGR organizers to use it heavily. They sent timely updates, reminders for keynote sessions, and highlights of the day, keeping everyone engaged and informed.

Seeing the app become the digital hub of the conference was fantastic. Building the platform is only half the battle. Seeing a partner like WGR use it so effectively to create a better, smoother experience for their attendees.

This project is a perfect example of Beekeeper Group’s driving principle: building strong partnerships and ensuring that we have the right tools and intuitive, agile processes that solve real-world challenges. We’re extremely proud of the results as well as our continuing partnership with WGR.