Welcome to the Hive Five, Beekeeper Group’s new newsletter. We hope to inspire you with fresh ideas from our recent work, share industry trends and events, and help you get to know our team and what makes us buzz. Let’s get started!
Beekeeper Live!
Our team has been busy these past few months speaking at some of our industry’s biggest events.
On May 1, Managing Partner Alex Dickinson and SVP of Creative Services Casey Kincheloe led a session at the Association Professionals Staff Workshop, hosted by the Council of Manufacturing Associations, titled: Ready for a Reband? This interactive discussion dispelled the intimidating myths around rebranding and walked through how to best prepare your organization for a shift in brand strategy.
Casey kept the creative momentum going in June with a session at the Digital Media Advocacy Summit, hosted by the Public Affairs Council, where she walked through her best tips and tricks for navigating Canva. Check out her one-pager to help with your own creative workflow.
The Health Care Alliance for Patient Safety Saloon
During Optometry’s Meeting®, the annual meeting of both the American Optometric Association (AOA) and American Optometric Student Association (AOSA) in Nashville, TN, we designed a conference lounge that was true to the city’s honky-tonk roots.
The Health Care Alliance for Patient Safety Saloon provided refreshments, a museum-style walkthrough, and even guest appearances by Dolly Parton and Johnny Cash! This fully branded experience offered attendees a chance to put their boots up while learning about and signing up to participate in the important work of HCAPS to advance vision care and patient safety.
Access the Vote with the Muscular Dystrophy Association
In April, we partnered with the Muscular Dystrophy Association (MDA) to launch their latest MDA Advocacy initiative, the ‘Access the Vote’ campaign. This inclusive effort empowers the neuromuscular disease community and the broader disability community to exercise their fundamental right to vote in our upcoming November elections.
At MDA.org/Vote you’ll find essential information and frequently asked questions on polling place accessibility, voting options, and voter rights for people living with disabilities. Watch the video to learn more about the core messages of this important campaign.
Ask ‘Bee’ Anything with Quorum
We’ve had an incredible time this summer hosting virtual attendees during our inaugural Ask ‘Bee’ Anything learning series. As part of our season finale, we’re partnering with our friends at Quorum to answer our audience’s innermost questions about the best practices for advocacy software. Join us to explore impactful advocacy storytelling:
🌎 How can I build an organized database of advocate stories (and manage it effectively!)
📣 How can I effectively empower my advocates to share story content?
🤖 What tools can help me with managing my storybank?
Join us on August 14 at 2pm ET and bring your FAQ! Register here.
45th Annual Telly Awards
We’re proud to announce that Beekeeper Group and our clients were the recipients of four Bronze Telly Awards:
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National Recreation and Parks Association: Outdoors for All, General Advocacy & Causes
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Liberty Mutual: Advocacy Toolkit, General Advocacy & Causes
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DC Coalition Against Domestic Violence: A Survivor’s Journey to Safety, General Public Service & Activism
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DC Coalition Against Domestic Violence: A Survivor’s Journey to Safety, General Social Impact
The Telly Awards were founded in 1979 to honor excellence in video and television but have evolved to feature all forms of immersive digital content, including advocacy and social impact. We are honored to be recognized and look forward to another year of award-winning collaboration!
Don’t live in DC but still want to connect? We’re planning to host some in-person events throughout the country in 2025. Respond to this email to let us know where you’d like to meet!
That’s all for now. Follow us on social media if you want to see the highlights from our recent Buzz Advocacy Summit.
Talk soon,
Beekeeper Group